Prime Minister Gordon Brown has today raised the bar, in a bid to gain votes from women. By making things easier for families, support workers will be allocated to each family with a new baby, opening up hundreds more family support jobs.

Mr Brown appeared on GMTV this morning via video link, pledging to help new mothers with better midwifery care and after birth care. A report from The Daily Telegraph claims that Brown is less popular than Mr Cameron and that women are 37 to 29 per cent in favour of the Tories.

Other concerns that the Labour party have and want to change, are: to make sure the public services protected where possible, as more women than men work in them and use them; to focus on inequality; help those who are currently providing free care worth £89 billion a year to the economy; stop treating women offenders more harshly than men; and to stop paying women workers less.

Daily Telegraph journalist, Mary Riddell said:"They [women] will be listening to the Budget, or calculating whether the social care White Paper offers a fair deal to their frail and elderly relatives, or wondering how and when he is going to get their sons home from Afghanistan."

Gordon Brown suggested earlier this week that companies could be threatened with “serious action” to ensure more women were at the top of UK plc's, unless the “completely unacceptable” gender inequality was addressed.